Serving the Entire Pet Industry

Pet Store

Nationwide, Innotek is the choice of Independent Pet Stores. With Innotek, there is little product competition with the Big Box stores. Most Big Box stores carry Pet Guardian or PetSafe. These are both made by Radio Systems, and primarily differ only in the packaging. Independent pet stores find it difficult to compete with the same product at lower prices from a Big Box store across the street or down the road. Innotek offers advanced products with features sought after by pet owners. The key to big sales and profits is category and product knowledge, and we help with that.

Sporting Store

There are several brands available within the sport dog market. The majority of the market is dominated by the big two, Innotek and Tri-tronics. This is because of brand name and marketing. Innotek is the fastest growing name in the sporting dog market. The Innotek Command Series has been a staple in the industry for years, and is growing each year. There are other products available, yet they have no market penetration and need to be spun and sold when the customer enters the store. Innotek is a brand that drives a customer to a Sporting Store. With the current and planned marketing for Innotek sport dog products, this trend will only continue. But most sporting stores sell as many containment systems, home trainers and no-bark collars as they sell sporting dog products. The reason is simple: Their customer base is already informed about electronic pet products.

Veterinarian

For years, Veterinarians have held back from selling pet products and electronic pet products in their stores. But that trend is changing. Every year, more and more Veterinarians are placing small sections of pet products in their facilities, offering these products to their customers. Each year, more and more Veterinarians are adding electronic pet products. The reason is simple: The Veterinarian is the person most commonly asked for recommendations for dog behavior problems, and these products work. It is difficult to control a dog with a barking problem. As Veterinarians, they are expected to provide an answer. The answer that works is an Innotek no-bark collar. It is the Veterinarian who sees the injury caused when a dog leaves the yard and ends up in an intersection. The Veterinarian needs to provide an economical solution that works. This solution that works is an Innotek pet containment system.

Internet Sales

The Internet has been a boom town for electronic pet products. The internet lends itself to awareness and education. On the Internet, a customer can get all the education he needs, and purchase the product at the same time. The key is the education. Because so many brick and mortar retailers do not have the knowledge to answer the customer’s questions, the customer first gains his education on the Internet. With the growth of the Internet, the profit potential for online retailers is secure. For many of our Internet retailers we offer a drop ship program. Hence, the retailer never needs to stock inventory, and is free to focus on selling.
An interesting fact is that most sales in Brick and Mortar retail stores started on the Internet. Less than 4% of customers who educate themselves on the Internet purchase there. The vast majority go to a neighborhood pet store. It’s just the American way; we like to deal with people. These customers will even pay a higher price to purchase locally, interact with a person, and take their products home the same day. The neighborhood pet store that offers electronic pet products, and can answer the customer’s questions, can have larger sales and larger profits than Internet retailers.

Dog Trainers

More and more dog trainers are supplementing their training income by selling remote dog trainers to their customers. Most only carry a limited number of products; three or four to cover their entire dog training needs. This enables dog trainers to bring in thousands of extra dollars annually. It also allows them to offer a complete service to their customers, and customers appreciate them going above and beyond. In many cases, we provide a drop ship service for dog trainers. So after using the product for a session or two with the trainer, the trainer has the product shipped by us directly to their customer. Sale done, a happy dog trainer, and a happy customer.